The Greatest Marketing Trick of the Century

Bottled water is a 150 billion dollar business that doesn’t have to exist.

More than 391 billion liters of bottled water are consumed per year. Even in developed countries like Germany and the US with access to clean tap water, and despite the fact that bottled water costs 2000 times more than tap, billions of liters of bottled water are drunk every year. In the EU alone, 75 million households consume bottled water.

So, why do people drink bottled water? In the early 1970s, large manufacturers of soft drinks made people believe bottled water is healthier and tastier. However, blind tests of bottled water, when compared to tap water, often suggest people prefer tap water.

People continue to purchase bottled water because it is easy to carry on the go, they don’t like the taste of chlorine or other components in tap water, or they are concerned about the quality of tap water. 

Why Should You Drink Tap Water?

Environmentalists warn us about the use of plastic bottles and the huge environmental impact they create, but we also often hear that tap water is unsafe to drink due to contaminants. So, who should you believe?


Water is essential to life, and water quality is closely connected to health. After all, water makes up 70% of the human body, and even though humans can survive months without food, a week without water for a human being is deadly.

Giardia intestinalis, hepatitis A, norovirus, Shigella, Cryptosporidium, H. pylori, and E. coli have caused disease outbreaks across the world, due to their presence in contaminated drinking water. These pathogens are responsible for cause life threatening diarrhea, gastrointestinal problems, nausea, vomiting, ulcers, reflux, and some types of stomach cancers. A good water filter can eliminate >99.99% of these pathogens and their cysts.

Heavy metals in water have been linked to delays in physical and mental development in children. Antimony can cause lung, heart, and gastrointestinal problems. Arsenic leads to nerve, heart, skin, and blood vessel damage. Heavy metals are often released from reused disposable bottles that have been left in the heat for too long or damaged water supply systems. A home filtration system can prevent heavy metals from getting into your drinking water.

The prevalence of plastic in our society has lead it to also become prevalent in places we do not want to find it, such as water. BPA from plastic bottles can disrupt the hormonal system. Recent studies also show a correlation between exposure to BPA and prostate cancer in men. Limiting the use of disposable water bottles can be the first step towards preventing these health risks.

93% of bottled water contains microplastics. Plastic particles in water is a concern to scientists because its effect on the human body is not fully understood yet, and some studies suggest that it’s quite harmful.


People often make the claim that they use plastic water bottles because they are more convenient, that is, they can be carried around, and thrown away. However, disposable water bottles pose health risks, destroy our environment, and, compared to tap water, are considerably more expensive.

Tap water is unlimited. It can be used for cooking, drinking, and watering plants. There is no need to buy bottles, to carry them, and most importantly, to dispose of them.

A water filter and reusable water bottle are just as convenient. All you have to do it regularly maintain the filters after 3000 liters and refill your bottles.


Manufacturers of bottled water created false demand for water bottles by tricking people into believing that bottled water tastes better and is healthier than tap water. However, blind tests of bottled water and tap water often suggest people prefer tap water. In fact, 9 out of 10 people in a blink test cannot differentiate filtered water from bottled water.

Municipality tap water in cities like New York City, London, Munich, and Madrid is said to taste quite good. However, in other municipalities or countries, the local tap water can be horrible in taste. 

Taste can be easily improved by flavoring water with fruits, vegetables, or herbs. If, on the other hand, you’ve prefer great tasting water without any additions, a water filter can greatly improve your tap water’s taste.

Environmental Impact

The production of bottled water has a huge carbon footprint. The amount of oil needed to produce the amount of plastic bottles consumed in the US alone is enough to fuel 1 million cars.  That’s equivalent to a water bottle filled with 1/10 oil.That means it takes 100 ml of oil to produce a 1 liter bottle. Moreover, for every 1 liter of water produced, 4 liters are consumed in the production process. Apart from the oil and additional water, more CO2 is produced in the transportation of bottled water around the world.

What happens to the millions of plastic bottles we use daily? Only 10% go to landfills. Even with the aid of combustion plants, burning plastic bottles release toxic fumes into the atmosphere. Additionally, it takes over 1,000 years of a single plastic bottle to biodegrade. Does this then mean recycling is the answer?

Every year, 6 billion pounds of plastic bottles are thrown away, and only 30% are recycled. Of that number, ⅕ are used to create new plastic bottles. The rest are processed into lower quality plastics which can no longer be recycled. As such, 22,000 tons of plastic ends up in oceans every day. 90% of seagulls have been found to contain plastic in their stomachs. If nothing changes, there will be more plastic in the ocean than fish by 2050. Consequently, the 5 major providers of bottled water in the world are also the 5 brands most commonly found among bottles polluting the oceans. 

Tap water has almost no impact on the environment, except for the amount of water used. Be cautious as to how much tap water you are using, and try not to be wasteful. Bottled water is generally less tasty, less healthy, and more expensive than tap water. Stop drinking bottled, start drinking tap water, and join the ALLES campaign!


Bottled water cost about 2000 times more than tap water. Can you imagine paying 2000 times the price of anything else? How about a $10,000 sandwich?

Annie Leonard, Greenpeace Executive Director

How much are you wasting on water? Imagine paying $10,000 times more for a sandwich. People are paying the equivalent for bottled water, that is, 2000 times more or higher depending on the brand. This makes bottled water sometimes even pricier than gas!

People buy water for their home consumption, each time they sit at a cafe or restaurant, or even at the gym. Drinking tap water from your home and using a reusable water bottle can save you upwards to €550 each year.

Most people are rightfully concerned about the quality of their tap water as the responsibility of the utilities ends at the pipe that enters their home. So they buy bottled water instead. 

However, you can still save a lot of money by using a water filter. Calculate how much money you are currently wasting on bottled water. With a filter, you will be surprised by the savings, as well as the good taste and quality of the water.

What Can You Do?

Limiting your consumption of bottled water is a good first step. However, local tap water can also pose health risks.

A filtration system at home can help protect your family, provide you with healthy water, and limit your plastic use. ALLES Waterfilters are cost effective, provide healthy water, and are completely eco friendly! Say yes to Ceramic Technology!

  • High Efficiency
  • 99.99% plus filtration of bacteria, cysts, turbidity and particles
  • Enhanced Anti-Bacterial Properties
  • Silver impregnated to inhibit microbiological growth within the ceramic filter
  • Retains Essential Minerals Does not remove those minerals from the water which are beneficial to health
  • Eco Friendly
  • Made from 100% natural earths and uses activated carbon
  • Long Life
  • Cleanable filer surface for prolonged life.
  • Value for Money
  • Cost effective to run, no power required